Getting Your Local Campaign Up and Running: Collateral Needs

“Graphics! I'm meeting with a graphic designer next week and need a list of graphics so I'm not forgetting anything.” Here’s a list of collateral needs to consider as you get ready to launch your local or state political campaign.

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Video: The Content you Can't Afford to Skip

Most organizations I work with don’t use video. Why? It’s too costly. Too time consuming. Nobody feels comfortable in front of a camera. Etc. Etc. Etc. I’m here to debunk those myths. More importantly, I’m here to tell you that you can no longer afford to ignore video when putting together your communications/marketing strategy and budget.

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2020 Democratic Party Presidential Primaries: Branding Breakdown, Pete Buttigieg

We’re 22 months out from the 2020 election. Already, 8 candidates have put their names in the ring to become the 2020 Democratic nominee for President. In the coming weeks and months, it’s expected that an additional 5-7 candidates will file campaign committees. As each candidate rolls out their campaign, we will breakdown their initial branding, including logo, messaging, launch videos, and more. First up, Mayor Pete from Indiana.

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Ashley Gaudiano
10 Things We Can Learn from Scott Harrison, Thirst, and Charity: Water

I just finished Thirst, a book written by Charity: Water founder, Scott Harrison. It’s a story not only  of hope and personal reinvention, but also of the power of storytelling, and the incredible strength of a “new kind” of nonprofit—one based on transparency, a 100% giving model, creative branding, and a deep cultivation of donors’ faith. Here’s 10 things we can learn from Scott Harrison, Thirst, and Charity: Water. 

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Is #GivingTuesday worth your nonprofit's time?

There is a lot of hype around #GivingTuesday, but is it actually worth your nonprofit’s time? Before you dive head first into pouring already limited resources into the day, take a step back and assess your organization’s fundraising and external communication strategy. Ensure that you have outlined goals and that #GivingTuesday fits with a goal and within the broader strategy.

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Nonprofits Were on Fire this #GivingTuesday: A Round Up

The buzz around the annual day of philanthropy is well warranted. Nonprofits participating in #GivingTuesday are projected to have raised roughly $363 million. The #GivingTuesday hashtag was used over 770,000 times on Instagram alone. While not unique to this year, cause marketing was far more prevalent. Nonprofits took various approaches to Giving Day. Some used storytelling; others defined goals; and a few opted to ask for other forms of engagement (a real stand out tactic in my mind). Take a look at some of our favorite #GivingTuesday campaigns below.

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How to Display and Understand Nonprofit Overhead Expenses

I get the question all the time about nonprofit overhead costs. From nonprofits - how do we show our finances to our donors in a compelling way? How do we visually display this when we don't have an annual report? People cannot understand tax filings, what is a better way to to do this? And from donors - what is too much overhead? 20% - that is so much, isn't it? In the spirit of #GivingTuesday, I thought it would be helpful to go into a bit of detail around what overhead means. 

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