Posts tagged Giving Tuesday
Is #GivingTuesday worth your nonprofit's time?

There is a lot of hype around #GivingTuesday, but is it actually worth your nonprofit’s time? Before you dive head first into pouring already limited resources into the day, take a step back and assess your organization’s fundraising and external communication strategy. Ensure that you have outlined goals and that #GivingTuesday fits with a goal and within the broader strategy.

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Nonprofits Were on Fire this #GivingTuesday: A Round Up

The buzz around the annual day of philanthropy is well warranted. Nonprofits participating in #GivingTuesday are projected to have raised roughly $363 million. The #GivingTuesday hashtag was used over 770,000 times on Instagram alone. While not unique to this year, cause marketing was far more prevalent. Nonprofits took various approaches to Giving Day. Some used storytelling; others defined goals; and a few opted to ask for other forms of engagement (a real stand out tactic in my mind). Take a look at some of our favorite #GivingTuesday campaigns below.

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How to Display and Understand Nonprofit Overhead Expenses

I get the question all the time about nonprofit overhead costs. From nonprofits - how do we show our finances to our donors in a compelling way? How do we visually display this when we don't have an annual report? People cannot understand tax filings, what is a better way to to do this? And from donors - what is too much overhead? 20% - that is so much, isn't it? In the spirit of #GivingTuesday, I thought it would be helpful to go into a bit of detail around what overhead means. 

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