Most organizations I work with don’t use video. Why? It’s too costly. Too time consuming. Nobody feels comfortable in front of a camera. Etc. Etc. Etc. I’m here to debunk those myths. More importantly, I’m here to tell you that you can no longer afford to ignore video when putting together your communications/marketing strategy and budget.
We’re 22 months out from the 2020 election. Already, 8 candidates have put their names in the ring to become the 2020 Democratic nominee for President. In the coming weeks and months, it’s expected that an additional 5-7 candidates will file campaign committees. As each candidate rolls out their campaign, we will breakdown their initial branding, including logo, messaging, launch videos, and more. Here’s a look at Julián Castro’s campaign branding.
We’re 22 months out from the 2020 election. Already, 8 candidates have put their names in the ring to become the 2020 Democratic nominee for President. In the coming weeks and months, it’s expected that an additional 5-7 candidates will file campaign committees. As each candidate rolls out their campaign, we will breakdown their initial branding, including logo, messaging, launch videos, and more. First up, Mayor Pete from Indiana.
I just finished Thirst, a book written by Charity: Water founder, Scott Harrison. It’s a story not only of hope and personal reinvention, but also of the power of storytelling, and the incredible strength of a “new kind” of nonprofit—one based on transparency, a 100% giving model, creative branding, and a deep cultivation of donors’ faith. Here’s 10 things we can learn from Scott Harrison, Thirst, and Charity: Water.
Create a resource library of multimedia content that is authentic to your work. Give yourself permission to allocate resources to capturing video and images that will transport someone into your story.
These conferences are the best of the best for nonprofit communications and political campaign professionals. Putting together my 2019 wish list. What are you attending?
What do we do as responsible consumers? What do we do as communications and digital marketers who encourage social media use for nonprofit and political engagement? How do we grapple with continued use of a platform that is failing it’s consumers.
There is a lot of hype around #GivingTuesday, but is it actually worth your nonprofit’s time? Before you dive head first into pouring already limited resources into the day, take a step back and assess your organization’s fundraising and external communication strategy. Ensure that you have outlined goals and that #GivingTuesday fits with a goal and within the broader strategy.
The buzz around the annual day of philanthropy is well warranted. Nonprofits participating in #GivingTuesday are projected to have raised roughly $363 million. The #GivingTuesday hashtag was used over 770,000 times on Instagram alone. While not unique to this year, cause marketing was far more prevalent. Nonprofits took various approaches to Giving Day. Some used storytelling; others defined goals; and a few opted to ask for other forms of engagement (a real stand out tactic in my mind). Take a look at some of our favorite #GivingTuesday campaigns below.
Story gathering must be at the core of a nonprofit’s communication strategy. Showcasing an organization’s narrative is powerful. If leveraged appropriately, you can increase reach, compel engagement, and drive fundraising.